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Money and metrics: 7 articles.
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How to Forecast SaaS Revenue
Forecast SaaS revenue from the MRR identity, a bottom-up conversion chain, cohort retention curves and scenario ranges, without extrapolating a window that is too short.
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How to Model SaaS Unit Economics
Model per-customer SaaS economics without flattering yourself: contribution margin, margin-adjusted LTV, the LTV to CAC ratio, and CAC payback in months when you have almost no data yet.
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How to Estimate Customer Acquisition Cost Before You Have Spend Data
A practical method to estimate customer acquisition cost for a developer tool before you have spend data, using demand concentration, blended versus paid CAC, and the CAC to LTV ratio.
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SaaS Pricing Models: How to Choose Yours Before You Have Customers
Flat rate, per seat, usage based, tiered and hybrid compared on what each fits and what breaks it, plus how the volume-to-owner ratio in demand data picks your pricing model.
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How to Calculate TAM, SAM, and SOM Without Fooling Yourself
A bottom-up method for developer-tool founders to size TAM, SAM, and SOM by counting distinct owners in real pain signals instead of taking 1 percent of an industry report.
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Market Opportunity Assessment: A Founder's Guide
How to assess whether a market is real with TAM/SAM/SOM, jobs-to-be-done, and live demand signal, beyond deck theatre.
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How to Calculate the Burn Rate: A Founder's Guide
Two clean formulas for calculating burn rate, gross vs net burn explained, and how to turn runway into a real founder decision deadline.
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